Bond Enforcement: Fibreplex

Ego only uses the finest of products and trending techniques to produce excellent results. Fibreplex has been available for a couple of years now, but here’s the science behind the magic!!

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Fibreplex from Schwarzkopf Professional is a system that includes a Bond Booster, which integrates with the hair fibres and strengthens their structural bonds. Fibreplex Bond Sealer is an intensive treatment that seals the hair’s outer surface for improved strength and shine. Fibreplex can be used as a bond enforcer for colour-treated hair or as a bonding care service for strengthening hair between colour services and for non-colour-service clients.

The technology: Fibreplex No.1 is formulated with Fibre Bond technology, which protects hair from damage throughout the lightening, lifting and colouring process. The technology interlinks with the hair fibres, enforcing the strength of their structural bonds while minimizing breakage by up to 94 per cent. The Fibreplex Shampoo, No.2 and No.3 contain Fibre Bond 4.5 technology, which creates new bonds while balancing the pH level to secure colour pigments, resulting in vibrant, long-lasting colour.

“The bonding category has become so important because more and more people are pre-lightening their hair now, which means that the hair needs a lot more protection now than ever before. With Fibreplex, stylists can maintain their regular colouring routine so they don’t need to increase their processing time or change their developer strengths. And, because they don’t have to alter their normal routine, they are guaranteed the same, if not better, colour results with the added protection of the hair. Bonding systems are not a trend; they are a staple.” – Susan Boccia, education manager for Schwarzkopf Professional Canada

Fibreplex is available as a reconditioning treatment or colour additive at Ego, please call us if you would like to know more! 

Nat x

New Streamlined Price Guide For 2018

We've created a brand new price guide for 2018. This years guide reflects the current trends and details all modern hairdressing techniques. We have also made it shorter and easier to understand, therefore pricing your perfect style is even easier than ever. 

We provide complimentary consultations as an opportunity for you and your stylist to discuss your expectations. Your stylist will explain the suitability of your chosen hair style and the different options available to you. The stylist will perform any necessary tests and provide you with a detailed price, so everything is fully prepared before booking your actual appointment.

Whether you decide 2018 is the year of the 'Voilet Pantone' hair colour, return of Schwarzkopf's Pearlescence pastel toners for spring, or more of the 90's grunge we've seen influencing fashion in 2017, Ego will provide the necessary technical knowledge for you to achieve your desired look.

So what you waiting for? Get booked in for your complimentary consultation now and let us help you achieve your best self for 2018.

Nat x

Happy New Year!

Well, 2017 has been an eventful year to say the least. So much has changed around the world this year, and the same can said down at Ego HQ. We’ve lost a few old team members, gained some fresh new creatives to join the family. We’ve updated our booking and payment systems, created a new website and also new brand imagery and promotional material. Assistant stylists have fledged into fully qualified hairdressers, and now at the end of 2017 we are preparing for our 10th birthday celebrations in February 2018!  

Wow!! All this in one year. Not to mention this was along side making the people of Leeds not only look fantastic, but also feel fabulous about themselves.

So heres hoping 2018 is even more successful and productive than 2017, not just for us Ego, but for everyone! Happy 2018! 

Nat @ Ego x

 

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